Resume

Download a PDF of this resume.

Key Skills

Writing and Editing  |  Graphic Design  |  Photography  |  Video Production  |  Brand/Staff/Project Management  |  Strategic Planning  |  Advanced Adobe Suite Skills  |  Communication Strategy

Education

2016 MS, Arts Admin., Media Management, UO School of Allied Arts & Architecture
2016 Masters Certificate, New Media and Culture, University of Oregon
2002 BA, Video Production, University of Oregon School of Journalism and Communications

University of Oregon School of Music and Dance

Communications Editor, August 2012 to present

  • Managed, designed, and implemented marketing and communications plans and projects
  • Worked in collaboration with senior staff, development, admissions, and the various area faculty chairs to promote the school, events, and to communicate strategically and effectively with a variety of audiences
  • Used analytics and surveys to monitor the effectiveness of communications strategies
  • Managed, and implemented the SOMD’s brand in tandem with the university’s brand
  • Provided key messaging and positioning through creative multi-channel communications including print and digital
  • Took 90% of the school’s publicity and promotional photos and shot and edited video
  • Managed, developed, designed, and implemented creative content in digital and print formats
  • Increased donations and attendance by effectively communicating with target audiences, primarily prospective students, alumni, potential donors, and community members
  • Managed multiple projects with competing, often tight, deadlines and multiple “bosses”
  • Used social media and emerging new media, web-based communications, research and analytical tools to promote the school and track the effectiveness of digital campaigns
  • Developed marketing and communications strategies, with performance metrics, for the ChamberMusic@Beall series and the In Beall with Brahms series increasing public participation and ticket sales by 25% for both
  • Worked effectively and collaboratively within a team environment with multiple stakeholders
  • Served the faculty and staff with integrity and humor helped them think strategically about their communications and the potential broader impact of events
  • Have a deep comprehension of academic priorities and the higher education environment
  • Managed and contributed to various publications, advertising, social media, strategic communications planning, and website design
  • Served as the in-house graphic designer and photographer
  • Produced half a dozen promotional videos a year
  • Managed and supervised the student designer and student free-lance workers
  • Wrote press releases and maintained consistent contact and relationships with local reporters
  • Designed ads and was responsible for print and broadcast ad buys
  • Liaised with central communications and the various faculty and staff

Salem Multicultural Institute & World Beat Festival

Program Coordinator, April 2008 to August 2012

  • Collaborated with freelance writers, photographers, graphic designers, and technical consultants on a variety of exhibits and marketing pieces
  • Managed multiple projects with competing, often tight, deadlines and multiple stakeholders
  • Was highly organized and able to make decisive, confident decisions, often on the fly
  • Used advanced project management skills to plan and install gallery exhibits and manage festival vendors and dragon boat teams
  • Worked under pressure to meet deadlines while juggling multiple priorities and opinions
  • Managed both the festival and organization brand
  • Managed, developed, designed and implemented creative content in digital and print
  • Worked effectively and collaboratively within a team environment with multiple community and governmental stakeholders
  • Wrote and edited gallery text content condensed from many sources and standardize into a cohesive voice and style
  • Worked with government officials and senior leaders of large organizations like Salem Hospital and the City of Salem
  • Managed marketing and communications, brand, publications, advertising, social media, strategic communications, and website design
  • Served as the in house graphic designer and photographer, and webmaster

Polk County Itemizer–Observer

Staff Reporter and Photographer, June 2004 to April 2008

  • Won the 2008 Best Feature Story from the Oregon Newspaper Publishers Assoc.
  • Reported on County and City governments, wrote lifestyle feature stories
  • Photographed sporting, community, and art events
  • Generated one-third of the newspaper content a week

Side Projects and Coursework of  Note

  • Took classes in Arts Administration, Marketing and Management, Museum Studies, Financial Management, Program Management and Cultural Policy, 2013-16
  • Conducted my research on mass digitization projects at large museums and created guidelines for smaller organizations to take advantage of digital publishing platforms, 2013-16
  • Designed All Aboard! (Oregon Black Pioneers Exhibit at Oregon Historical Society), 2012
  • Designed Perseverance (Oregon Black Pioneers Exhibit at Oregon Historical Society), 2011